If a friend doubts how successful you will be with your business, and voices that doubt to you…repeatedly… it just may be time to give them the boot. You do not need their negative energy as you are launching and building your business during “normal” times. You certainly do not need their negative energy in 2020. The Naysayers You know who I’m talking about, right? […]
We all know that video is an important marketing tool for today’s small business owners, right? Do you…really? Let’s check it out. The Case for Video Biteable.com gave some interesting stats about video…eye-popping, actually. Okay, they sell video creation products. You can begin with a free, introductory “Make a Video” service, and I’m pretty sure they keep trying to upsell you. Still, these stats are […]
Many small business owners believe because they are marketing they are also actively selling. Not true. There is a difference in the business world between marketing and sales. You need to do both well to have a healthy bank account. To be clear, sales is a subset of marketing. So is much of the rest of what we do in business! In one course curriculum […]
“Today you are you, that is truer than true. There is no one alive who is youer than you.” ~ Dr. Suess What can Dr. Suess teach us about small business success? That it is your being “youer than you” that can be a key differentiator in your success and how long it takes. In other words, that only you can launch and grow a […]
(Part 1 of 3) Happy New Business Year! It is time to create your 2020 Small Business Playbook for Success. As the new decade dawns, it is a time for us to reflect on what has gone before and to contemplate what is yet to be. It is a time to refresh and rearrange our business lives and create our 2020 Small Business Playbook for […]
I was recently walking along the Flat River in Greenville, Michigan and I saw this wonderful little gaggle of Canadian geese on the shore. Mamma and Pappa decided to take their little goslings across the river, presumably for a tasty treat. In the water they go. It was hysterical to watch them trying to arrange themselves in a row, with one parent in the lead, […]
Many of us start out each new year by setting resolutions and trying to achieve them. Many of us fail. How can we do better? Change is Tough First, understand that change is tough. It is messy, filled with fear and uncertainty, and loaded with traps and pitfalls at every turn. Why? Change involves altering our behavior, our thought processes, our long-standing habits. What we […]
#2018SmallBusinessGoals Create your Small Business Success Steps for 2018! It’s that time of year again. It is time to review your business, look at what you did well in 2017 and also look at where you need to improve, learn from that, and set your Action Plan for 2018 – also called your Strategic Plan or your Small Business Success Steps. Whatever you call it, […]
Are you a small business owner with a self-published book in you? If so, make it worth my time to read it, please. The case against self-publishing I love books. I love to read. Recently I spent hours at my local library scanning shelf after shelf of small business books that were pedestrian, or even worse, flat-out wrong. To be fair, they are “wrong” in my […]
