We all know that video is an important marketing tool for today’s small business owners, right? Do you…really? Let’s check it out. The Case for Video Biteable.com gave some interesting stats about video…eye-popping, actually. Okay, they sell video creation products. You can begin with a free, introductory “Make a Video” service, and I’m pretty sure they keep trying to upsell you. Still, these stats are […]
Many small business owners believe because they are marketing they are also actively selling. Not true. There is a difference in the business world between marketing and sales. You need to do both well to have a healthy bank account. To be clear, sales is a subset of marketing. So is much of the rest of what we do in business! In one course curriculum […]
This post was originally published on September 24, 2018 and updated on April 16, 2020. In Part 1 of the Top 14 Reasons to Join a Small Business Mastermind Group we covered what mastermind groups are and the first four reasons, in no particular order, why as small business owners who are serious about growing their companies should join one – brainstorming, accountability, to help […]
Starting a small business? Learn about how to choose the right legal entity for your new business.
“Today you are you, that is truer than true. There is no one alive who is youer than you.” ~ Dr. Suess What can Dr. Suess teach us about small business success? That it is your being “youer than you” that can be a key differentiator in your success and how long it takes. In other words, that only you can launch and grow a […]
How to use national holidays in your small businesmarketing campaign.
By Jill Kurtz, Kurtz Digital Strategy There is no one size fits all digital marketing plan. The “right” plan is custom to your business, your customer and your location. In this article I will focus on the impact of location on your digital marketing. Local businesses need a local marketing plan. Localizing your marketing efforts will build brand recognition within your community and foster brand […]
Tips to help you tame small business overwhelm caused by day-to-day small business tasks that are out of control. Start with an attitude adjustment.
As Valentine’s Day approaches, there is an easy way to share the day’s joy and express your gratitude to our veterans in veterans homes across America – deliver some valentines! “The willingness of America’s veterans to sacrifice for our country has earned them our lasting gratitude.” ~ Jeff Miller From Bingo to Valentines First, some background. I recently discovered that for over 50 years the […]