What needs to change in my small business for 2021 to be better?

What needs to change in my small business for 2021 to be better?

As I plan for 2021, I start by reviewing 2020.  I look at the successes I have had as well as the failures, the “I could have done better’s” on multiple levels.  I look at my past short-term and long-term goals and set future ones.  I look at day-to-day activities and decide what worked and what didn’t.  I ask myself where I am losing precious […]

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Be a “Yes, and” Small Business Owner

Be a “Yes, and” Small Business Owner

Are You Stopped by “Yes, but” Thinking? When presented with the unknown, something that feels like a stretch, something you honestly don’t want to do or don’t know how to do – but you know you should do it – what is your first reaction?  Or, when presented by an exciting new idea you love and then uncertainty and fear set in, how do you […]

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Moving Your Small Business Forward During a Pandemic

Moving Your Small Business Forward During a Pandemic

Success is Rarely Accidental Even during a pandemic, you and your small business can move forward and grow. How can you, as a small business owner, make that happen?  Get a positive mindset, understand that results require action, be persistent, and then take our #BeTheRiver Challenge. Together, they will help you grow your business! Remember, it’s your business, and it is frankly up to you. […]

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Your Friends Matter More Than You Know

Your Friends Matter More Than You Know

If a friend doubts how successful you will be with your business, and voices that doubt to you…repeatedly… it just may be time to give them the boot.  You do not need their negative energy as you are launching and building your business during “normal” times. You certainly do not need their negative energy in 2020. The Naysayers You know who I’m talking about, right?  […]

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What If You Asked, “What if”?

What If You Asked, “What if”?

Solve small business challenges by asking, What If?

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How Are Your Video Skills? It’s Time to Level Up!

How Are Your Video Skills? It’s Time to Level Up!

We all know that video is an important marketing tool for today’s small business owners, right?  Do you…really?  Let’s check it out. The Case for Video Biteable.com gave some interesting stats about video…eye-popping, actually.  Okay, they sell video creation products. You can begin with a free, introductory “Make a Video” service, and I’m pretty sure they keep trying to upsell you.  Still, these stats are […]

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The Small Business Difference Between Marketing and Sales

The Small Business Difference Between Marketing and Sales

Many small business owners believe because they are marketing they are also actively selling.  Not true.  There is a difference in the business world between marketing and sales. You need to do both well to have a healthy bank account.  To be clear, sales is a subset of marketing.  So is much of the rest of what we do in business!  In one course curriculum […]

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Dr. Suess and Small Business Success

Dr. Suess and Small Business Success

“Today you are you, that is truer than true. There is no one alive who is youer than you.” ~ Dr. Suess What can Dr. Suess teach us about small business success?  That it is your being “youer than you” that can be a key differentiator in your success and how long it takes.  In other words, that only you can launch and grow a […]

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Create Your 2020 Small Business Playbook for Success

Create Your 2020 Small Business Playbook for Success

(Part 1 of 3) Happy New Business Year! It is time to create your 2020 Small Business Playbook for Success. As the new decade dawns, it is a time for us to reflect on what has gone before and to contemplate what is yet to be.  It is a time to refresh and rearrange our business lives and create our 2020 Small Business Playbook for […]

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Get Your Geese in a Row

Get Your Geese in a Row

I was recently walking along the Flat River in Greenville, Michigan and I saw this wonderful little gaggle of Canadian geese on the shore.  Mamma and Pappa decided to take their little goslings across the river, presumably for a tasty treat.  In the water they go.  It was hysterical to watch them trying to arrange themselves in a row, with one parent in the lead, […]

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