Many small business owners believe because they are marketing they are also actively selling. Not true. There is a difference in the business world between marketing and sales. You need to do both well to have a healthy bank account. To be clear, sales is a subset of marketing. So is much of the rest of what we do in business! In one course curriculum […]
How to use national holidays in your small businesmarketing campaign.
Guest Post by Jill Kurtz, Owner, Kurtz Digital Strategy All your online efforts should drive people to your website. This doesn’t happen by happenstance. You need understand and learn various wordpress tips, find out about the best ways to generate traffic and then market your website to your target customer to get them hooked on to your content or service. You need to understand the […]
Today’s guest post is from Ami Neiberger-Miller , founder of Steppingstone, LLC. It is an intriguing look into how a small Loudoun County business faced a PR Crisis with no Crisis PR plan in place. Crisis PR Matters: Even for Small Business Owners Who Don’t Know How to Use the Internet “I don’t know how to use the Internet” is not an excuse that holds water in this […]
“It’s not about ideas. It’s about making ideas happen.” – Scott Belsky Ideas are a dime a dozen. Your world changes when you make ideas happen. And in the for-profit business world, that means sales. Do I Really Need a Sales and Activity Plan? Yes. You start your business because you have great ideas. When you grow your business through sales, you are getting your […]
Guest Post by Kim Fredrich, Sales Trainer, Coach and Speaker How Do You Improve Your Sales? Just Ask! People tell me all the time that they can’t sell. Sometimes they don’t see themselves as salespeople (ick, slimy right?), sometimes they are quiet and introverted, and sometimes they are just so uncomfortable in a sales situation that selling becomes a never-ending spiral of ineffectiveness and anxiety. […]
Content Planning NOW for 2018! Yes, there is still time to prepare and make 2018 your best year ever. We reached out to Meg Kerns, Owner and Chief Digital Strategist at MOKUp Media, for her suggestions about how small businesses can act now to plan their content for 2018. Is it doable? How much work does it take? Meg gives a great example for a real estate […]
At Startup to Growth, LLC, we talk with our clients about their “exit plan” from Day 1. A little planning ahead of time can make a huge difference down the road. I have worked with many businesses who have told me they are building their company for their children. My first questions are typically, “Do they actually want to run the business?” and “Do they […]