Kelly Goulet | Founder | Night Owl Notions

About the Founder

Kelly is the founder and designer of Night Owl Notions. She holds a degree in Business Management, focusing on leadership and success. This background, along with over 22 years of design experience, and a genuine passion for helping other small businesses goes into every project she works on.

Kelly is also passionate about giving back to her community, serving as the President of her local community organization, advocating on her community’s behalf to the city. When she isn’t designing brands and websites or working with the community, Kelly enjoys the company of her husband, daughters, dog and three cats, whether relaxing at home or heading out on road trips to explore.

About the Company

Founded in 2024, Night Owl Notions is a brand and web design studio that helps caring solopreneurs and small business owners build a professional online presence.

We specialize in creating custom, colorful brands and websites that validate your hard work and bring your unique heart and soul to life. A core value for us is giving back to the small business community, which is why we offer special discounts to other small businesses who also support their communities. Our mission is to be a trusted partner in your corner, providing you with the confidence and pride of a brand that truly reflects your passion.

Target Clients

Solopreneurs and small business owners in caretaking industries. 

• Professionals in pet care, like dog walkers, groomers, or trainers.
• Childcare providers, such as educators, babysitters, or specialists.
• Coaches who help clients with personal or professional growth.
• Healthcare and wellness professionals, such as massage therapists, acupuncturists, or counselors.

Services Offered 

• Web Design – Up to 10 custom designed pages on Squarespace w/ web strategy included
• Brand Design – Full brand strategy and Design with logo variations, custom patterns, and graphics
• Website Audits – For the DIYers. In depth audit with clear action steps to improve your diy websites
• Graphic Design – Book covers, social media templates, and more

Testimonials

From the initial consultation to the final walk-through before launch, the entire process was seamless, beautifully organized, and—surprisingly—fun! The structure of the process was so thoughtfully designed that I always knew what came next. Kelly made everything as easy as possible and took the time to truly listen. Her patience, clarity, and creativity made me feel both supported and inspired throughout the journey. – Cinda G.

I couldn’t be happier with my experience! I loved everything about the process—the beautiful colors, the thoughtful design, and the attention to detail. The follow-up and proofing system were fantastic, and the page-by-page review over video allowed me to go at my own pace and really take everything in. It made the whole experience stress-free and enjoyable. Highly recommend! – Terra R.