Using Your Local Media to Full Advantage as a Small Business Owner
Small business owners, take note! I ran across an article today at Entrepreneur.com from December of 2016, “How to Get the Media Hooked on Your Company.” It is a great read, plus it is short and concise. As a small business coach and consultant, I often help clients craft their marketing plans, and PR is always part of the options I help them explore.
Here was the section that caught my eye:
Local media is a great place to start and they are often love stories with a local tie in. Also, many bigger shows have “scouts” who look for things that are buzzing in regional areas, which may be a foot in the door for national outlets. Also, if you’re a newbie to media and have no media resume, start local, get your feet wet, and build from there.”
Local is increasingly important in your small business marketing plan these days! The article highlighted the need to know the media outlet you are targeting. To me, that is simply basic protocol, and the same thing you did when you went for your very first interview with your A-List potential employer (right??!!). This article also covers social media, twitter, making sure your website is up-to-date (huge, huge topic for most overworked entrepreneurs!), and it had great sections on your hook and your pitch paragraph. The point of the story is that marketing takes time. It does. It also takes a plan and perseverance. Read the full article, “How to Get the Media Hooked On Your Company.”
About Robin Suomi, MBA, Founder of Startup to Growth, LLC. Success is rarely accidental. My passion is helping my small business clients move from concept through growth (many surpassing $1M in sales), unleashing their vitality, innovation and creativity as they launch or grow their successful and sustainable companies according to their vision. For over 10 years I have helped thousands of small business owners launch and grow their dreams through 1-1 and group small business coaching, technical small business consulting, mastermind groups, business plan classes, and other educational programs. As an adjunct professor, I taught Entrepreneurship and Small Business Management and Business 101 courses. Our services are delivered online and in-person.
In the spring of 2017 I will be launching a How to Start Your Business Successfully webinar, which will educate potential small business owners about starting their own business. It will be a refresher course for the rest of us!